The Ins And Outs of Website Development

The Ins And Outs of Website Development

As a business owner, you need a compelling website that clearly delineates your mission and helps set you apart from the competition. All you have to do is hire developer and watch the magic unfold. Easy peasy lemon squeezy, right?!

Wrong.

Building and maintaining a website requires much more than a developer. The fact is, most developers think in code, boxes, speed and numbers.

So what does this mean for you? Well, most developers (unless they are using a drag and drop platform, which well… we won’t get into the horridness of that here) will need you to provide—design, copy, images, SEO, etc.— basically everything except the code.

Unfortunately, many startups and small businesses make the mistake of thinking a developer is all they need and that’s whom they immediately hire.

Realistically, building a robust website isn’t unlike building a house; you don’t hire a construction crew right out of the gate. Before construction even begins, you first have to hire an architect, a project manager, a contractor, and so forth. And once the foundation and framing is all set, you’re still not finished. There’s electrical work, plumbing, interior design and landscaping.

You would never expect construction workers to satisfy all of those needs. I mean – it makes sense to hire Joanna with Chip, wouldn’t you say?

You likewise shouldn’t expect a developer to be a one-stop shop. Instead, here’s what you should consider when building a website:

A strategist. You’ll need someone who understands your business objectives, key messaging and target audience to build a flow for user engagement.

Designer(s). A front-end designer will provide the key elements to make your site visually appealing for optimal engagement and a graphic designer will produce customized imaging to meet your brands goals and guidelines.

Content developer. Because a website can’t just be pretty images! A content developer will provide written copy and, in some instances, work with the graphic designer to provide support in layout.

Developer. Ah yes, finally! The developer! S/he will code the website with programming languages ( HTML, CSS, Javascript) in order to “tell” the site how to function in a user-friendly way—typically using the .psd (photoshop) files the designer created and you, the client, approved. Development times are usually cut in half because these files are already sized accordingly for desktop and mobile websites.

SEO specialist. SEO, or Search Engine Optimization, elevates your company’s search engine rankings and is largely responsible for driving traffic to your website. A specialist will maximize site traffic by analyzing, reviewing and implementing changes to your site to ensure it is optimized for search engines. In addition, the SEO specialist will work closely with the content developer to ensure targeted keywords are being utilized correctly throughout the website in a “non-spam” like way.

Project manager. With so many cooks in the proverbial kitchen, you need someone to oversee the process, as well as testing and pre-launch checks. The project manager is your single-point-of contact. You should be able to call them at anytime and they should be able to provide an accurate update on the progress of your project. This person can also be responsible for periodic site maintenance—an important element that you can’t forget to include in your budget!

Learn more about how 36MKTG can support your digital needs.