What is True Brand Recognition?
If you’ve ever wondered how true brand recognition works, think about how many times you’ve said, “I need a Kleenex” or “Do you have a Bandaid?”
Sure, you need a tissue or adhesive bandage, but your go-to lingo is asking for a brand. Never thought about it that way, huh?
Well – that, my friends, is brand recognition: When a company or product line is so ubiquitous that you can identify it from a logo, tagline or packaging—and in certain cases, you conflate the item with a brand, per the above examples. It’s subliminal and it’s genius marketing.
Every entrepreneur wants his or her company to be a household name, and building brand recognition is key to achieving that goal. But it’s not always easy or apparent how to go about doing it. So let us help you!
Here are five simple ways to grow your brand recognition:
First thing’s first: Master the logo. A logo is the first visual representation the public will associate with your company or product, so you want it to be compelling and memorable. McDonald’s has the golden arches, Twitter has the bluebird, Starbucks has the mermaid. What do you have?
Partner up. A fantastic way to spread word-of-mouth recognition is to partner with other brands. For example Uniqlo, a Japanese clothing brand, sponsors free Friday evenings at the Museum of Modern Art and likewise sponsors athletes. This helps get the brand in front of audiences it might otherwise not reach.
Use the interwebs to your advantage. Seriously, invest in good Search Engine Optimization (SEO). Integrating SEO into your online content will help elevate your company’s search engine rankings, which can translate into more eyeballs on your brand (and dollars!). A 2016 study found that search drives ten times more traffic to websites than social media sites. Let that sink in: Ten. Times. More.
Tell a story. Great brands tell great stories; they understand that creating a moving experience or emotional connection with their audience gives them staying power—and a leg up on their competition.
Blog up a storm. A very cost-effective and easy way to build brand recognition is to contribute high-quality guest blogs for sites that are proverbial watering holes for your target audience. It’s an excellent way to engage the public while showcasing your industry expertise. Just ask Buffer; guest blogging helped this company grow from 0 to 100,000 customers.
Of course, engaging a reputable agency with branding experience (*cough, cough*—oh, hey there) will help you navigate not only your overarching brand strategy, but the most effective ways to build the recognition you deserve. Want to chat about how we can help with your company’s branding? Drop us a line!